Sep 02, 2022
Miniforms - Making Craftsmanship Last
The Italian brand Miniforms was founded in the early 70s’ by the young Luigi Bardini. It all started in the small town of Meolo, north of Venice, and during the next thirty years, all sorts happened. From the first time in New York to the first failed product to the first big success. By the time the new century began, Miniforms was producing furniture for Italy and the world.
When Luigi 2009 handed the company over to his sons Alessandro, Matteo, and Mario, Miniforms started to work with younger designers, shapes became rounder, and the product became iconic and avant-garde, but above all colorful. In truth, while always liking color, Miniforms had always used it gingerly. The new approach took Miniforms to a broader palette full of different nuances. From there, the brand developed a breezy yet distinguished language, full of distinctively elegant and unexpected shapes, that is a common denominator in all of Miniforms products.
Like all transformations, building a brand takes time. The core value of Miniforms is to create the furniture they genuinely like and do it with pride. While contexts may change, the substance remains the same. Proposing products to be enjoyed.
Miniforms workshop is a collective commitment where artisans of all kinds share space. There are carpenters, glass blowers, ceramicists, and who upholster armchairs and recans chairs. They are all skilled craftsmen who inherited the know-how from family traditions and use the methods with pride. Machines help, but hands do the most part.
A lot of time is spent in the laboratory. It’s a fascinating place, and each one has different smells and colors. The glass factory is a warm place where master glassmakers work with open windows, even in winter. Where the ceramic is made, instead, you can smell the dried clay and appreciate the quietness of the lab. Projects are born in one laboratory and end in another one. It's a choral work where everyone puts their skills in a complementary context, becoming an essential part of the finished object.